Laurel Howes has always had a gift for helping others look their best.
“From the time I was young, I could see a woman walk into a room,
and I would immediately know what she should wear to look fantastic,”
she says. Since she first opened the shop she has put that talent to work
for customers of It’s SO You! And not to worry if Laurel is not
there, her talented staff (the It's So YOU girls) carries the same
passion onto the sales floor every day.
It’s SO You! is your very own budget personal shopper. Laurel and
her chic-trained crew hand-select only the
most up-to-date, best quality women's clothing, shoes, and accessories that come into the store for consignment. Shoppers can browse alone or
let the savvy staff help you find whatever you need: designer jeans to
formal wear in sizes Misses 00 through Curvy Diva 3X, along with a dazzling
selections of designer handbags, shoes, belts, scarves, reader glasses
and costume jewelry.
Throughout the store, you’ll find labels that aren’t usually
affordable to many of us: Coach, Talbots, Ann Taylor Chico’s, BCBG,
White House Black Market…. “The labels we like best are first
about quality: construction, fabric, details, and fit. But they’re
also labels that help a woman express style and confidence,” explains Laurel.
Prices are 75% lower than what you’d pay at Big Mall stores (and only you will ever know!).
The personal attention and discerning eyes of Laurel and her team are even
more helpful once you start trying things on. Maybe you just want a second
opinion on which jeans look best, or you’re looking for collar-to-toe
coordination. The staff can consult on what styles and pieces bring out
the best in your look. They’ll help you spruce up your basic daily
wardrobe or put together a special-occasion ensemble, complete with accessories.
You’ll love the It’s SO You! atmosphere, too. The shop is spacious,
with a brightly-lit Euro Décor and five comfortable dressing rooms.
The floor just pops with eye-candy displays on every shelf and corner,
styled to please the eye and inspire your own shopping. It’s SO
You is easy to reach, too: just north of I-90 at the intersection of Rts
91 and 84 in Willoughby.