We are now accepting appointments for first time consigners and consigners who would like us to review their items while they shop. Please visit Bringing in Items to schedule an appointment.
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About Us

Laurel Howes has always had a gift for helping others look their best. “From the time I was young, I could see a woman walk into a room, and I would immediately know what she should wear to look fantastic,” she says. Since she first opened the shop she has put that talent to work for customers of It’s SO You! And not to worry if Laurel is not there, her talented staff (the It's So YOU girls) carries the same passion onto the sales floor every day.

It’s SO You! is your very own budget personal shopper. Laurel and her chic-trained crew hand-select only the most up-to-date, best quality women's clothing, shoes, and accessories that come into the store for consignment. Shoppers can browse alone or let the savvy staff help you find whatever you need: designer jeans to formal wear in sizes Misses 00 through Curvy Diva 3X, along with a dazzling selections of designer handbags, shoes, belts, scarves, reader glasses and costume jewelry.

Throughout the store, you’ll find labels that aren’t usually affordable to many of us: Coach, Talbots, Ann Taylor Chico’s, BCBG, White House Black Market…. “The labels we like best are first about quality: construction, fabric, details, and fit. But they’re also labels that help a woman express style and confidence,” explains Laurel. Prices are 75% lower than what you’d pay at Big Mall stores (and only you will ever know!).

The personal attention and discerning eyes of Laurel and her team are even more helpful once you start trying things on. Maybe you just want a second opinion on which jeans look best, or you’re looking for collar-to-toe coordination. The staff can consult on what styles and pieces bring out the best in your look. They’ll help you spruce up your basic daily wardrobe or put together a special-occasion ensemble, complete with accessories.

You’ll love the It’s SO You! atmosphere, too. The shop is spacious, with a brightly-lit Euro Décor and five comfortable dressing rooms. The floor just pops with eye-candy displays on every shelf and corner, styled to please the eye and inspire your own shopping. It’s SO You is easy to reach, too: just north of I-90 at the intersection of Rts 91 and 84 in Willoughby.

High Quality Merchandise
Affordable Prices
Personalized Assistance
On Site Alterations
One-of-a-Kind Pieces


We pride ourselves in selling "like new" only items, occasionally minor wear may be visible.

If you are not happy with your purchase you have 72 hours (three business days) from the time of purchase to return for store credit. Original tags must be attached.

If your item is shipped, you have 72 hours (three business days) to mail it back to us. Unfortunately we cannot refund return shipping costs. To protect our consignors ability to sell their items in a timely manner, we must adhere to these guidelines with no exception.

Thank you for your understanding.